The Way We Play: How an Authentic Vision Inspires our Brand and Design Ethos Join Matthew as he shares his personal journey from founding Matthew McCormick Studio as a solo entrepreneur, to building a values-led company guided by a meaningful vision: To catch the world by surprise. He will detail the introspective journey to articulate his "why", which draws a beautiful parallel to how he sees the world and collects inspiration in the everyday -- a ritual which started as a small boy when he collected clippings and objects in a briefcase given to him by his grandfather. Today, the essence of this briefcase forms the culmination of who he is and what he has collected along the way. It is also a name we've playfully branded the experimental arm of our business - lovingly referred to as briefcase - a platform where the rules of design can relax and imagination runs untethered. briefcase is where we play with new ideas, materials and projects that fall outside of the status quo; this includes our bespoke work, collaborations and exploration with new material and technology. It is also where our vision can truly come to life, ensuring that the work we put into the world aligns with who we are as a brand and company.